Services marketing

Services marketing

by Bruhn, Manfred

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Title Statements

  • Full title :Services marketing / Manfred Bruhn and Dominik Georgi

Edition Statements

  • Publication Date:2011.
  • Edition:1a ed

Publication Statements

  • Publisher(s):Pearson Educacion
  • Place of Publication:México
  • Language:eng
  • Publication Date:2011.

Notes

Título tomado de la pantalla de inicio.

Fecha de la publicación de la obra impresa: 2006.

The book is geared towards third and fourth year marketing students on marketing, management, or tourism courses. It is also ideal for MA students and service managers. It will also appeal to newcomers to Services Marketing as we present the basic concepts of the discipline. More experienced readers in the field will find this book appealing given the innovative, strategic, value-oriented perspective.

The Physical Object

  • Description:1 libro en línea

Edition Identifiers

  • ISBN:9781405871075, 1405871075, 9780273681571, 0273681575
  • oclc:ocn893583460

Subjects

mercadotecnia Servicios al cliente

Writers

Bruhn, Manfred Georgi, Dominik

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