Simply marketing communications

Simply marketing communications

by Fill, Chris

Type Book
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This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.

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Title Statements

  • Full title :Simply marketing communications / Chris Fill.

Summary

This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.

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Edition Statements

  • Publication Date:2006.

Publication Statements

The Physical Object

  • Description:xxiii, 410 pages : : color illustrations ; : 27 cm

Edition Identifiers

  • ISBN:0273704052, 9780273704058, 9781405872096, 1405872098
  • oclc:ocm64957299
  • LC Classification:HF5415.123
  • Dewey Decimal:658.802

Subjects

Communication en marketing Communication in marketing Marknadsföring

Writers

Fill, Chris

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