Inside marketing: practices, ideologies, devices

by Cayla, Julien Zwick, Detlev

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Title Statements

Full title :Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Summary

"Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?"--Publisher's information.

Edition Statements

Publication Date:2011.

Publication Statements

Publisher(s):Oxford University Press
Place of Publication:Oxford [England]
Language:eng
Publication Date:2011.

The Physical Object

Description:xi, 357 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9780199576746, 0199576742, 9780199655830, 0199655839
oclc:ocn723099176
LC Classification:HF5415
Dewey Decimal:658.8

Subjects

Business and Management Ideologie Interdisziplinäre Forschung Kulturelle Einrichtung Management Marketing Marketing -- Aspect économique Marketing -- Aspect politique Marketing -- Aspect social Marketing -- Economic aspects Marketing -- Gestion Marketing -- Management Marketing -- Political aspects Marketing -- Social aspects Marknadsföring