The 10 stories great leaders tell

by Smith, Paul

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Title Statements

Full title :The 10 stories great leaders tell / Paul Smith.

Summary

"Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do? Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own"--Back cover

Edition Statements

Publication Date:2019

Publication Statements

Publisher(s):Simple Truths, an imprint of Sourcebooks
Place of Publication:Naperville, Illinois
Language:eng
Publication Date:2019

The Physical Object

Description:1 online resource (xiv, 110 pages) : : color illustrations

Edition Identifiers

ISBN:9781728211084, 1728211085
oclc:on1126277268
LC Classification:HD57.7
Dewey Decimal:658.4/092

Story 1: Where we come from (a founding story) -- Story 2: Why we can't stay here (a case-for-change story) -- Story 3: Where we're going (a vision story) -- Story 4: How we're going to get there (a strategy story) -- Story 5: What we believe (a corporate-values story) -- Story 6: Who we serve (a customer story) -- Story 7: What we do for our customers (a sales story) -- Story 8: How we're different from our competitors (a marketing story) -- Story 9: Why I lead the way I do (a leadership-philosophy story) -- Story 10: Why you should want to work here (a recruiting story) -- Conclusion: Taking your next steps.