The co-creation paradigm

The co-creation paradigm

by Ramaswamy, Venkatram

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Title Statements

  • Full title :The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.

Edition Statements

  • Publication Date:2014.

Publication Statements

  • Publisher(s):Stanford Univ. Press
  • Place of Publication:Stanford, Calif
  • Language:eng
  • Publication Date:2014.

The Physical Object

  • Description:XX, 333 Seiten

Edition Identifiers

  • ISBN:9780804790758, 0804790752, 9780804789158, 0804789150
  • oclc:ocn881860858
  • LC Classification:HF5415.5
  • Dewey Decimal:658.5/75

Subjects

Beziehungsmarketing Business networks Customer relations Kundenmanagement Netzwerkmanagement Product management Produktmanagement Relationship marketing

Writers

Ramaswamy, Venkatram Ozcan, Kerimcan

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