The co-creation paradigm

The co-creation paradigm

by Ramaswamy, Venkatram

Type Book
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A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders--from customers and employees to suppliers, partners, and citizens at large--as co-creators. (Quelle: buch.ch).

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Title Statements

  • Full title :The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan

Summary

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders--from customers and employees to suppliers, partners, and citizens at large--as co-creators. (Quelle: buch.ch).

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Edition Statements

  • Publication Date:c 2014

Publication Statements

Notes

Includes bibliographical references and index

The Physical Object

  • Description:XX, 333 S. : graph. Darst.

Edition Identifiers

  • ISBN:9780804789158 (cloth), 0804789150 (cloth), 9780804790758 (electronic), 0804790752 (electronic)
  • oclc:ocn931447673
  • LC Classification:HF5415.5
  • Dewey Decimal:658.5/75

Table of Contents

Introduction to the co-creation paradigmInnovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm.

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Subjects

Betriebliches Informationssystem Beziehungsmarketing Business networks Customer relations Kundenintegration Kundenmanagement Marketing relationnel Netzwerkmanagement œaBusiness networks œaCustomer relations œaProduct management œaRelationship marketing Product management Produits commerciaux -- Gestion Produktmanagement Relationship marketing Réseaux d'affaires Stakeholder

Writers

Ramaswamy, Venkatram Ozcan, Kerimcan

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