Customer relationship management using business intelligence

Customer relationship management using business intelligence

by Sturdy, Graham R.

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Title Statements

  • Full title :Customer relationship management using business intelligence / Graham Sturdy.

Edition Statements

  • Publication Date:2012.

Publication Statements

  • Publisher(s):Cambridge Scholars
  • Place of Publication:Newcastle
  • Language:eng
  • Publication Date:2012.

The Physical Object

  • Description:1 v. ; : 21 cm

Edition Identifiers

  • ISBN:9781443840798, 1443840793
  • oclc:ocn816121275
  • LC Classification:HF5415.5
  • Dewey Decimal:658.812

Subjects

Betriebliches Informationssystem Beziehungsmarketing Business intelligence Business intelligence -- Data processing Customer relations -- Management Enterprise resource planning Kundenmanagement Progiciels de gestion intégrés

Writers

Sturdy, Graham R.

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