Social media games satisfy the need to interact, compete and exercise imagination, plus they're fun. What if your business offered those rewards to your customers? Consider looking at your business as if it were a game -- discover how fun can generate energy that boosts the bott…
"Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn't mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in …
"Designing the Customer-Centric Organization" offers today's business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremo…
"Designing the Customer-Centric Organization offers today's business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith, this import…
Explains how to use customer-focused technology to revolutionize business marketing, including crafting a relevant message, learning effective ways to engage customers, incorporating the right social tools, and recognizing trends.
This title focuses on the quantitative and modelling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer man…