"We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by …
"We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by …
An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimised. Leading experts reveal the latest studies and provide insights into the behaviours and dynamic strategies needed to maximise a positive relationship…
This text gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. It cont…
