Customer relationship management using business intelligence

Customer relationship management using business intelligence

by Sturdy, Graham R.

Type Book
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This title provides a well-researched and comprehensive resource for understanding and implementing enterprise resource planning, and business intelligence systems.

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Title Statements

  • Full title :Customer relationship management using business intelligence / by Graham R. Sturdy.

Summary

This title provides a well-researched and comprehensive resource for understanding and implementing enterprise resource planning, and business intelligence systems.

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Edition Statements

  • Publication Date:2012.

Publication Statements

The Physical Object

  • Description:xiv, 397 pages ; : 22 cm

Edition Identifiers

  • ISBN:9781443840798, 1443840793
  • oclc:ocn810533825
  • LC Classification:HF5415.5
  • Dewey Decimal:658.812

Subjects

Betriebliches Informationssystem Beziehungsmarketing Business intelligence Customer relations -- Management

Writers

Sturdy, Graham R.

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