This book delves into how organizations and interest groups lure us into solving the "wrong problems" with intricate, but inaccurate, solutions. Considering the media, healthcare, national security, academia, and organized religion, the authors argue that we can never be sure if…
"This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic prici…
"This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic prici…
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success o…