The co-creation paradigm

The co-creation paradigm

by Ramaswamy, Venkatram

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Title Statements

  • Full title :The co-creation paradigm

Edition Statements

  • Publication Date:2014

Publication Statements

The Physical Object

  • Description:1 online resource (356 pages) : : illustrations

Edition Identifiers

  • ISBN:9780804789158, 0804789150, 9780804790758, 0804790752
  • oclc:ocn906008277
  • LC Classification:HF5415.5
  • Dewey Decimal:658.5 75

Subjects

Business networks Customer relations Marketing relationnel Product management Produits commerciaux -- Gestion Relationship marketing Réseaux d'affaires

Writers

Ramaswamy, Venkatram Ozcan, Kerimcan

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