The marketing plan handbook

by Wood, Marian Burk

Type Book
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Title Statements

  • Full title :The marketing plan handbook / Marian Burk Wood.

Edition Statements

  • Publication Date:©2014
  • Edition:5th edition, Pearson new international edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:©2014

Notes

Publication date from publisher's Web site.

The Physical Object

  • Description:1 online resource (ii, 213 pages : : illustrations)

Edition Identifiers

  • oclc:on1310742456
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8/02

Subjects

Handbooks and manuals Marketing -- Guides, manuels, etc. -- P… Marketing -- Handbooks, manuals, etc. -… Marketing -- Planning

Writers

Wood, Marian Burk

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