For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized mark…
For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marke…
For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marke…
Résumé : "Fundamentos de marketing introduce al lector al fascinante y dinámico mundo del marketing en una forma probada, práctica y atractiva. Esta nueva edición adopta un enfoque práctico de la administración del marketing, incorporando un sinnúmero de historias y ejemplos det…