The Portable MBA in Entrepreneurship

The Portable MBA in Entrepreneurship

by Bygrave, William D.

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Title Statements

  • Full title :The Portable MBA in Entrepreneurship.

Edition Statements

  • Publication Date:2015.
  • Edition:4th ed

Publication Statements

  • Publisher(s):Wiley
  • Language:eng
  • Publication Date:2015.

Notes

Cash Conversion Cycle.

The Physical Object

  • Description:1 online resource (618 pages)

Edition Identifiers

  • ISBN:9781118463802, 1118463803
  • oclc:ocn956660990
  • LC Classification:HD62.5 .B94 2015
  • Dewey Decimal:658.421

Table of Contents

Cover; Table of Contents; Title; Copyright; Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship; Preface to the Fourth Edition; About the Contributors; 1: The Entrepreneurial Process; Introduction; Critical Factors for Starting a New Enterprise; Evaluating Opportunities for New Businesses; Resources; Ingredients for a Successful New Business; Notes; 2: Idea Generation; Paths of Idea Generation; The Entrepreneur and Creativity; A More Creative Mind for a Challenging World; Toward Idea Generation Mastery; New Eyes for New Futures.

Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurshipNotes; 3: Opportunity Recognition, Shaping, and Reshaping; From Glimmer to Action: How Do I Come Up with a Good Idea?; Is Your Idea an Opportunity?; The Customer; The Competition; Vendors/Suppliers; Government; Global Environment; The Opportunity Checklist; Conclusion; Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship; Notes; 4: Entrepreneurial Marketing; What Is Marketing?; Marketing Is Critical for Entrepreneurs.

Entrepreneurs Face Unique Marketing ChallengesMarket Research and…

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Subjects

Capital à risques Entrepreneuriat entrepreneurs Entrepreneurship New business enterprises -- Management Nouvelles entreprises -- Gestion Small business Venture capital

Writers

Bygrave, William D. Zacharakis, Andrew

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