Title Statements
- Full title :The portable MBA in entrepreneurship / edited by William D. Bygrave & Andrew Zacharakis.
Edition Statements
- Publication Date:©1997.
- Edition:4th revised edition
Publication Statements
- Publisher(s):J. Wiley & Sons
- Place of Publication:New York
- Language:eng
- Publication Date:©1997.
Notes
Some previous editions list Bygrave as author.
The Physical Object
- Description:xvii, 485 pages : : illustrations ; : 27 cm.
Edition Identifiers
- ISBN:9780470481318, 0470481315
- oclc:on1019968134
- LC Classification:HD62.5
- Dewey Decimal:658.02/2
Table of Contents
The entrepreneurial process / William D. Bygrave -- Idea generation / Heidi M. Neck -- Opportunity recognition, shaping, and reshaping / Andrew Zacharakis -- Entrepreneurial marketing / Abdul Ali & Kathleen Seiders -- Business planning / Andrew Zacharakis -- Building your pro forma financial statements / Andrew Zacharakis -- Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave -- Debt and other forms of financing / Joel M. Shulman -- External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin -- Legal and tax issues / Richard Mandel -- Intellectual property / Kirk Teska & Joseph s. Iandiorio -- Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey -- Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram -- Franchising / Steve Spinelli -- Social entrepreneurship / Heidi M. Neck.
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