The portable MBA in entrepreneurship
by Bygrave, William D. Zacharakis, Andrew
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship. For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting …
Read More ↓Title Statements
- Full title :The portable MBA in entrepreneurship / edited by William D. Bygrave and Andrew Zacharakis.
Summary
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship. For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.
Read More ↓Edition Statements
- Publication Date:©2010.
- Edition:4th ed
Publication Statements
- Publisher(s):Wiley
- Place of Publication:Hoboken, N.J
- Language:eng
- Publication Date:©2010.
The Physical Object
- Description:xvii, 485 pages : : illustrations ; : 26 cm
Edition Identifiers
- ISBN:9780470481318, 0470481315
- oclc:ocn368019329
- LC Classification:HD62.5
- Dewey Decimal:658.1/1
Table of Contents
The entrepreneurial process / William D. Bygrave -- Idea generation / Heidi M. Neck -- Opportunity recognition, shaping, and reshaping / Andrew Zacharakis -- Entrepreneurial marketing / Abdul Ali & Kathleen Seiders -- Business planning / Andrew Zacharakis -- Building your pro forma financial statements / Andrew Zacharakis -- Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave -- Debt and other forms of financing / Joel M. Shulman -- External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin -- Legal and tax issues / Richard Mandel -- Intellectual property / Kirk Teska & Joseph s. Iandiorio -- Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey -- Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram -- Franchising / Steve Spinelli -- Social entrepreneurship / Heidi M. Neck.
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