The product manager's desk reference

by Haines, Stephen

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Title Statements

Full title :The product manager's desk reference

Edition Statements

Publication Date:2008

Publication Statements

Publisher(s):McGraw-Hill Professional
Place of Publication:Maidenhead
Language:eng
Publication Date:2008

The Physical Object

Description:704 p.

Edition Identifiers

ISBN:9780071591348, 0071591346
oclc:ocn764532788
Dewey Decimal:658.5

Subjects

Business forecasting Handbooks and manuals Marketing Marketing -- Guides, manuels, etc Marketing -- Handbooks, manuals, etc New products Prévision commerciale Product differentiation Product management Product management -- Handbooks, manual… Produits commerciaux -- Différenciation Produits commerciaux -- Gestion Produits commerciaux -- Guides, manuels…