The product manager's desk reference

by Haines, Steven

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Title Statements

Full title :The product manager's desk reference / Steven Haines

Edition Statements

Publication Date:c2009

Publication Statements

Publisher(s):McGraw-Hill
Place of Publication:New York
Language:eng
Publication Date:c2009

Notes

Includes bibliographical references (p. 677-688) and index

The Physical Object

Description:Online-Ressource (xxxix, 704 p.) : ill.

Edition Identifiers

ISBN:0071591346, 9780071591348
oclc:ocn838225312
LC Classification:HF5415.15
Dewey Decimal:658.4/04

Subjects

Business forecasting Handbooks and manuals Marketing Marketing -- Guides, manuels, etc Marketing -- Handbooks, manuals, etc New products Prévision commerciale Product differentiation Product management Product management -- Handbooks, manual… Produits commerciaux -- Différenciation Produits commerciaux -- Guides, manuels…