The product manager's desk reference

by Haines, Steven

Type Book

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Title Statements

Full title :The product manager's desk reference / Steven Haines.

Edition Statements

Publication Date:2009.

Publication Statements

Publisher(s):McGraw-Hill
Place of Publication:Maidenhead
Language:eng
Publication Date:2009.

The Physical Object

Description:1 online resource

Edition Identifiers

oclc:on1039658819
Dewey Decimal:658.404

Subjects

Business forecasting Handbooks and manuals Marketing Marketing -- Guides, manuels, etc Marketing -- Handbooks, manuals, etc New products Prévision commerciale Product differentiation Product management Product management -- Handbooks, manual… Produits commerciaux -- Différenciation Produits commerciaux -- Guides, manuels…