Title Statements
- Full title :The product manager's desk reference / Steven Haines.
Edition Statements
- Publication Date:2008, ©2009.
Publication Statements
- Publisher(s):McGraw-Hill
- Place of Publication:New York
- Language:eng
- Publication Date:2008, ©2009.
The Physical Object
- Description:1 online resource (xxxix, 704 pages) : : illustrations
Edition Identifiers
- ISBN:9780071591348, 0071591346
- oclc:ocn437345908
- LC Classification:HF5415.15
Table of Contents
Introduction. The Accidental Profession -- Module 1. Foundational Elements for Product Management -- Ch. 1. What Is Product Management? -- Ch. 2. The Product Master Plan -- Ch. 3. Leadership: Creating Influence -- Ch. 4. Cross-Functional Product Teams: Getting Things Done -- Ch. 5. Decision Making: What's Next? -- Ch. 6. Finance for the Product Manager: Keeping Score -- Module 2. Making the Market Your Primary Focus -- Ch. 7. The Playing Field and the Players: Analyzing the Industry and Competition -- Ch. 8. Finding Markets to Conquer by Understanding Customer Needs and Market Segments -- Ch. 9. Preparing to Set Your Mileposts: Forecasting for the Product Manager -- Ch. 10. Strategic Product Planning: The Inflection Point -- Module 3. The Start of the Product's Journey and the New Product Development Process -- Ch. 11. Making a Molehill out of a Mountain: The Concept Phase -- Ch. 12. Is There Really a Business Here? Assessing Feasibility -- Ch. 13. Appearances Are Everything: Defining the Product -- Ch. 14. Justifying Product Investments: The Business Case -- Ch. 15. Synchronizing the Gears: The Marketing Plan for the Product -- Ch. 16. Execution and Oversight during Product Devel…
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