The Product Manager's Desk Reference

Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager's Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.

Cover Page -- The Product Manager's Desk Reference -- Copyright Page -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION: THE ACCIDENTAL PROFESSION -- EVERYONE COMES FROM SOMEWHERE ELSE -- A GRAY'S ANATOMY OF BUSINESS -- HOW YOU SHOULD USE THIS BOOK -- DRAWN FROM EXTENSIVE BENCHMARKING AND EXPERIENCE -- The Product Management Anatomy -- A Career in Progress -- SEPARATING THE BEST FROM THE REST -- SAFE JOURNEYS -- MODULE 1 FOUNDATIONAL ELEMENTS FOR PRODUCT MANAGEMENT -- INTRODUCTION TO MODULE 1 -- CHAPTER 1 WHAT IS PRODUCT MANAGEMENT? -- QUESTION 1: WHAT IS A PRODUCT? -- Product Lines

Product Portfolios -- Solutions and Bundles -- Product Elements and Modules -- Platforms -- QUESTION 2: WHAT IS MANAGEMENT? -- What Does a Product Manager Really Do? -- QUESTION 3: WHAT IS PRODUCT MANAGEMENT? -- QUESTION 4: HOW DOES PRODUCT MANAGEMENT TRANSFORM A PRODUCT? -- New Product Planning Phases -- New Product Introduction Phases (Execution) -- Post-Launch Product Management -- Product Management: A Holistic Activity -- RAISING YOUR PRODUCT MANAGEMENT EXPERIENCE QUOTIENT (PMEQ) -- CHAPTER 2 THE PRODUCT MASTER PLAN -- THE PURPOSE OF A MASTER PLAN -- Plans Change

THE FORMAT OF THE PRODUCT MASTER PLA…