The social innovation imperative

The social innovation imperative: create winning products, services, and programs that solve society's most pressing challenges

by Bates, Sandra M.

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Title Statements

  • Full title :The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates

Edition Statements

  • Publication Date:2012

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2012

Notes

Includes index

The Physical Object

  • Description:XXX, 241 Seiten : Illustrationen, Diagramme

Edition Identifiers

  • ISBN:0071754997, 0071760156, 9780071754996, 9780071760157
  • oclc:ocn838842187
  • LC Classification:HF5415.1255
  • Dewey Decimal:658.8/27

Subjects

Advertising -- Brand name products Beeinflussung branding Branding (Marketing) Communication Einführung Information Kommunikation Leadership Marketing Produits de marque -- Publicité réputation Stratégie de marque

Writers

Bates, Sandra M.

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