Explaining why innovation in social sectors; such as health care; conservation; and education is unique; this book provides the framework and tools that create a best practice for driving innovative change that will impact our world. --
Shows leaders of corporations, nonprofits, and nonprofit arms of large organizations how to identify unmet social needs, then create and deliver products or services to meet them.
In recent years, business leaders have been investing unprecedented amounts of time and money pursuing innovation to drive profits and growth. Although far from perfected, the innovation best practices they follow are by now well established. But when your expected ROI isn't mea…
"This book explains how brands can embrace a mission around social purpose. The mission typically involves five elements: consumer behaviour change, collaborating with external partners, advocacy, winning support within the corporation, and measurement. Results depend on doing n…
"This book explains how brands can embrace a mission around social purpose. The mission typically involves five elements: consumer behaviour change, collaborating with external partners, advocacy, winning support within the corporation, and measurement. Results depend on doing n…
"This book explains how brands can embrace a mission around social purpose. The mission typically involves five elements: consumer behaviour change, collaborating with external partners, advocacy, winning support within the corporation, and measurement. Results depend on doing n…
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identi…
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Ident…
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phase…