The strategic planning workbook

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A practical and accessible workbook that takes readers step by step through the strategic planning process, explaining the concepts and providing the tools and techniques needed to formulate and implement a strategic plan.

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Title Statements

Full title :The strategic planning workbook / Neville Lake.

Summary

Edition Statements

Publication Date:2012.
Edition:3rd ed

Publication Statements

Publisher(s):Kogan Page
Place of Publication:London
Language:eng
Publication Date:2012.

Notes

Includes index.

The Physical Object

Description:1 online resource (xiii, 223 pages) : : illustrations

Edition Identifiers

ISBN:9780749465018, 0749465018, 9781621983811, 1621983811, 1280494972, 9781280494970, 9786613590206, 6613590207
oclc:ocn808502115
LC Classification:HD30.28
Dewey Decimal:658.4/012

Chapter 1: Getting a bigger brain: how to think like a strategist -- Chapter 2: What are they thinking? Customer analysis -- Chapter 3: Getting into their heads: how to understand your customers -- Chapter 4: Who else is out there? Potential customer analysis -- Chapter 5: What are they doing? Competitor analysis -- Chapter 6: Pressure points: understanding the driving forces in your industry -- Chapter 7: What are we thinking? Understanding what is happening in your organization -- Chapter 8: Building the guiderails for the future: mission, vision, values and measures -- Chapter 9: How to pick a strategy that is right for your business -- Chapter 10: Making strategy happen: how to lead your business to success -- Chapter 11: Selling your message -- Chapter 12: Bringing it all together -- Chapter 13: Tricks and traps.

Subjects

BUSINESS & ECONOMICS -- Corporate Gover… BUSINESS & ECONOMICS -- Leadership BUSINESS & ECONOMICS -- Organizational … BUSINESS & ECONOMICS -- Workplace Cultu… BUSINESS & ECONOMICS / Strategic Planni… Business and Management Planification stratégique Strategic planning