Transformations in e-business technologies and commerce: emerging impacts

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"This book is both a snapshot of e-business as it is today and a window into the many developments already underway and is aimed at those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.

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Title Statements

Full title :Transformations in e-business technologies and commerce : emerging impacts / In Lee, [editor].

Summary

Edition Statements

Publication Date:©2012.

Publication Statements

Publisher(s):Business Science Reference
Place of Publication:Hershey, PA
Language:eng
Publication Date:©2012.

The Physical Object

Description:xxiv, 349 pages : : illustrations ; : 30 cm

Edition Identifiers

ISBN:9781613504628, 1613504624, 9781613504642, 1613504640, 9781613504635, 1613504632
oclc:ocn759491784
LC Classification:HF5548.32
Dewey Decimal:381/.142

Machine generated contents note: ch. 1 To Bid or to Buy? Online Shoppers' Preferences for Online Purchasing Channels / Fan-Chen Tseng -- ch. 2 Overcoming Visibility Issues in a Small-to-Medium Retailer Using Automatic Identification and Data Capture Technology: An Evolutionary Approach / Samuel Fosso Wamba -- ch. 3 The Hispanic View of E-mail, Popup, and Banner Advertising / Enrique P. Becerra -- ch. 4 A Trade Value Perspective on Ecommerce Research: An Integration of Transaction Value and Transaction Cost Theories / Vikram Sethi -- ch. 5 Effects of e-CRM Value Perceptions on Website Loyalty: An Empirical Investigation from Customer Perspective / Su-Fang Lee -- ch. 6 An Exploratory Look at Attributes of Internet Use and Adoption by Franchisees / Zsolt Ugray -- ch. 7 Towards an Understanding of User Acceptance to Use Biometrics Authentication Systems in E-commerce: Using an Extension of the Technology Acceptance Model / Mumtaz Kamala