Translating promotional and advertising texts

by Torresi, Ira

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Title Statements

Full title :Translating promotional and advertising texts / Ira Torresi.

Edition Statements

Publication Date:2010.

Publication Statements

Publisher(s):St. Jerome Pub
Place of Publication:Manchester, UK
Language:eng
Publication Date:2010.

The Physical Object

Description:193 pages : : illustrations ; : 25 cm.

Edition Identifiers

ISBN:9781905763207, 1905763204
oclc:ocn457769992
LC Classification:P306.2
Dewey Decimal:418/.02

Machine generated contents note: 1.Introduction: Why a Book on the Translation of Promotional Texts? -- 1.1.How to use this book -- 1.2.Intended readership -- 1.3.A short note on terminology -- 1.4.Structure -- 1.5.What this book does and does not do -- 2.Promotional Translation and Professional Practice -- 2.1.Why advertising and promotional translators aren't just translators -- 2.2.Valuable tools: the brief, visuals, multiple versions, and negotiation -- 2.3.A short note for freelance translators: can one live off promotional and advertising translation? -- 3.Key Issues in Promotional Translation -- 3.1.The brand name -- 3.2.Accuracy and loyalty to the original text -- 3.3.Different kinds of text -- 4.Translating Promotional Material: Self-Promotion -- 4.1.Source, target, context of distribution, and information-to-persuasion ratio -- 4.2.Self-promotion -- 4.2.1.CVs -- 4.2.2.Job application letters -- 4.2.3.Personal websites with a promotional purpose

Note continued: 5.Translating Promotional Material: Business-to-Business -- 5.1.B2B promotional texts -- 5.1.1.Brochures and websites -- 5.1.1.1.Product presentation websites/brochures -- 5.1.1.2.Company presentation websites/bro…

Subjects

Advertising -- Textbooks. -- Translating languages Publicité réclame Textbooks Traduction Translating and interpreting Translating and interpreting -- Textboo… vertalen