Translating and interpreting -- Textbooks

Translating promotional and advertising texts

by Torresi, Ira

fromTranslation practices explained

0 Type: Book

Introduction: Why a book on the translation of promotional texts? -- Promotional translation and professional practice -- Key issues in promotional translation -- Translating self-promotion -- Translating business-to-business promotion -- Translating institutional promotion -- T…

Translating promotional and advertising texts

by Torresi, Ira

fromTranslation practices explained

0 Type: Book

"The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, th…

Translating promotional and advertising texts

by Torresi, Ira

fromTranslation practices explained

0 Type: Book

"The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, th…

Translating promotional and advertising texts

by Torresi, Ira

fromTranslation practices explained

0 Type: Book

"The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, th…

On translating Arabic and English media texts: a coursebook for undergraduates

by Altarabin, Mahmoud

0 Type: Book

This book is a unique and must-read coursebook for undergraduate students studying media translation between English and Arabic. Adopting a practical approach, it introduces the reader to the linguistic and stylistic features of media texts in both English and Arabic, newspaper …

Translating promotional and advertising texts

by Torresi, Ira

fromTranslation practices explained

0 Type: Book

Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: t…

Translating Promotional and Advertising Texts

by Torresi, Ira

fromTranslation practices explained

0 Type: Book

Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: t…