Understanding communication research methods

Understanding communication research methods: a theoretical and practical approach

by Croucher, Stephen Michael

Type Book
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"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main rese…

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Title Statements

  • Full title :Understanding communication research methods : a theoretical and practical approach / Stephen M. Croucher & Daniel Cronn-Mills.

Summary

"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"--

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Edition Statements

  • Publication Date:©2019
  • Edition:Second edition

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:©2019

The Physical Object

  • Description:323 pages : : illustrations, : 27 cm

Edition Identifiers

  • ISBN:9781138052659, 1138052655, 9781138052680, 113805268X, 9781351683661, 1351683667
  • oclc:on1029783280
  • LC Classification:P91.3
  • Dewey Decimal:302.2/0721

Table of Contents

Part 1. Introduction to research and the research paradigms: Introduction and ethics --

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Subjects

Communication -- Recherche Communication -- Research Forschungsmethode Kommunikation

Writers

Croucher, Stephen Michael Cronn-Mills, Daniel

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