Title Statements
- Full title :Using market knowledge / edited by Rohit Deshpandé.
Edition Statements
- Publication Date:2000.
Publication Statements
- Publisher(s):SAGE
- Place of Publication:London
- Language:eng
- Publication Date:2000.
The Physical Object
- Description:384 pages
Edition Identifiers
- ISBN:0761921974, 9780761921974, 0761921982, 9780761921981
- oclc:ocm59572496
- LC Classification:HF5415.2
- Dewey Decimal:658.83
Table of Contents
From market research use to market knowledge management -- Rohit Deshpande -- Learning about markets / George Day -- The use of market research : an exploratory study of manager and researcher perspectives / Gerald Zaltman and Rohit Deshpande -- The use of developmental and evaluative market research / Gerald Zaltman -- Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / Rashi Glazer -- Implementing the marketing concept through a program of customer visits / Ed Mcquarrie and Shelby Mcintyre -- Product managers' use of scanner data : a story of organizational learning / David Goldstein -- Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit deshpande, and Gerald Zaltman -- User : a scale to measure use of market research / Anil Menon and James Wilcox.
Market intelligence dissemination across functional boundaries -/ Elliot Maltz and Ajay Kohli -- Commercial adoption of advances in the analysis of scanner data / Randolph Bucklin and Sunil Gupta -- From decision support to decision automation : a 2020 vision / Randolph Bucklin, Donald Lehmann, and John D.C.…
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