Exploring marketing research

Exploring marketing research

by Zikmund, William G.

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Title Statements

  • Full title :Exploring marketing research.

Edition Statements

  • Publication Date:2015
  • Edition:Eleventh edition

Publication Statements

  • Publisher(s):South-Western
  • Place of Publication:Australia
  • Language:eng
  • Publication Date:2015

Notes

Previous edition: 2010.

Formerly CIP.

The Physical Object

  • Description:xvii, 622 pages ; : 25 cm

Edition Identifiers

  • ISBN:9781305263529, 1305263529
  • oclc:on1295477335
  • Dewey Decimal:658.83

Subjects

Marketing -- Recherche Marketing research Marketing research -- Computer network …

Writers

Zikmund, William G. Babin, Barry J.

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