Visitor experience design

by Gao, Jun Ma, Jianyu Scott, Noel

Type Book

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Title Statements

Full title :Visitor experience design / edited by Noel Scott, Jun Gao and Jianyu Ma.

Summary

"Most discussion of visitor experiences uses a behavioural or managerial approach whereby the way the visitors thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management. This book encourages the discussion of the different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design."--Publisher's description.

Edition Statements

Publication Date:©2017

Publication Statements

Publisher(s):CABI
Place of Publication:Wallingford, Oxfordshire
Language:eng
Publication Date:©2017

The Physical Object

Description:viii, 275 pages : : illustrations ; : 25 cm.

Edition Identifiers

ISBN:9781786391896, 1786391899, 9781786391919, 1786391910
oclc:ocn964380380
LC Classification:G155.A1
Dewey Decimal:910.68/5

Subjects

China Tourism Tourism -- China Tourism -- Psychological aspects Touristes -- Attitudes Touristes -- Psychologie Tourists -- Attitudes Tourists -- Psychology