Wiley international encyclopedia of marketing

Wiley international encyclopedia of marketing

by Bayus, Barry L. Malhotra, Naresh K. Sheth, Jagdish N.

Type Book
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This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered.

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Title Statements

  • Full title :Wiley international encyclopedia of marketing. / edited by Barry L. Bayus ; editor-in-chief, Jagdish Sheth, Naresh Malhotra.

Summary

This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered.

Read More ↓

Edition Statements

  • Publication Date:2011.

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Chichester
  • Language:eng
  • Publication Date:2011.

The Physical Object

  • Description:281 pages ; : 26 cm

Edition Identifiers

  • ISBN:9781405161787, 1405161787
  • oclc:on1113140276
  • Dewey Decimal:658.8003

Subjects

Encyclopedias Marketing Marketing -- Encyclopedias Marketing -- Encyclopédies New products--Marketing

Writers

Bayus, Barry L. Malhotra, Naresh K. Sheth, Jagdish N.

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