Provides scholars and professionals with an international guide to marketing concepts and applications.
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Wiley international encyclopedia of marketing
0
Type: Book
This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered.
With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.
Résumé : With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.
This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered.
This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered.
Wiley international encyclopedia of marketing
0
Type: Book
This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered.
Wiley international encyclopedia of marketing
0
Type: Book
This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered.
This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered.
This six-volume encyclopedia provides scholars and professionals with a major international guide to marketing concepts and applications. The new developments and challenges of the past ten years are fully reflected in the constructs and entries covered.