Winning at new products: creating value through innovation

by Cooper, Robert G., (Cooper, Robert Gravlin)

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Title Statements

Full title :Winning at new products : creating value through innovation

Edition Statements

Publication Date:2011

Publication Statements

Publisher(s):Basic Books
Place of Publication:New York
Language:eng
Publication Date:2011

The Physical Object

Description:391 s

Edition Identifiers

ISBN:9780465025787, 0465025781, 9780465025848, 0465025846
oclc:ocn769997750
LC Classification:HF5415.153
Dewey Decimal:658.575

1 The innovation challenge ; 2 Why new products win ; 3 Drivers of success -- why the best innovators excel ; 4 The Stage-Gate idea-to-launch system ; 5 Next-generation Stage-Gate -- how companies have evolved and accelerated the system ; 6 Discovery -- the quest for break-through ideas ; 7 The front-and work -- from discovery to development ; 8 Picking the winners -- investing in the right projects ; 9 Making the gates work -- gates with teeth ; 10 Development, testing and launch ; 11 Implementing Stage-Gate in your business