For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, "Technology Ventures" is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and…
"18" Result
Sort By:
This guide introduces the reader to the future of nanotechnology, micro machines that work independently, from an investor's perspective. It outlines the core issue of commercializing nanotechnology and discusses specific application areas where nanotech will make significant co…
Finding new markets is the key to eliminating competition and maximizing profits. This title delivers specific strategies for identifying potential new markets, avoiding costly mistakes and managing the expense of opening, growing and maintaining new markets. It includes instruc…
Functional foods: biochemical & processing aspects
by Mazza, G., Shi, John, Le Maguer, Marc
0
Type: Book
Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew c…
In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionall…
A guide for any product manager looking to become successful in the ever changing and increasingly pressurized Information, Communication and Technology market, this title covers areas such as: selecting target markets; creating a positioning statement; writing a financial parag…
