Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions i…
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions i…
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make?from what we buy, to the careers we choose, to what we eat?in this fascinating and groundbreaking work. If you're like most people, you think that your ch…
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people behavior has a huge influence on everything we do, from the mundane to the momentous. Be…
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions i…
"In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combine…
