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"In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combine…
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about…
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don't listen to advertisements, they listen to t…
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Upper Saddle River, N.J. :
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about …
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines…