by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information.
by Müller, Jörg P., Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the c…