Offers a problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. This book includes real-world scenarios and exercises, and puts the student in the roles of financial analyst, marketer, and business owner in order to fin…
This text takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. With real-world scenarios and exercises it puts the student in the roles of financial analyst, marketer, and business owner in order to …
This text is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forw…
This text is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forw…
Welcome to the 14th edition of Strategic Management and Business Policy! All of the chapters have been updated, and most of the cases are new and different. We have added several brand-new cases (Early Warning: Concussion Risk and the Case of the Impact Sensing Chinstrap, A123, …
This text is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forw…