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Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Introduction -- PART I: Moral and Civic Responsibility and Strategy -- 1 The Historical Development of Corporate Social Responsibility as a Strategic Function of Public Relations -- 2 Penn State's After-Sanction …
Of Public Relations Theories Used in Crisis/Risk/Issues ManagementMajor Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Crisis Communication, Risk Communication, and Issues Management; Suggested Cases to Explore to Demonstrate Theory at Work wit…