Public Relations Theory: Application and Understanding

Of Public Relations Theories Used in Crisis/Risk/Issues ManagementMajor Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Crisis Communication, Risk Communication, and Issues Management; Suggested Cases to Explore to Demonstrate Theory at Work with Crisis Communication, Risk Communication, and Issues Management; Discussion Questions; Crisis; Risk; Issues Management; Suggested Readings; References; Chapter 4 Diversity; Defining the Concepts: What Is Diversity?; How and Why Is Diversity of Concern to Public Relations?

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Intro; Title Page; Copyright Page; Contents; Notes on Contributors; Acknowledgments; Chapter 1 What Is Theory?; Defining the Concepts: What Is Theory?; How and Why Is Theory of Concern to Public Relations?; Metaphors for Theory; Grand Theories and Theories of Middle Range; Theory Building; Public Relations Theory; Most Utilized Theories in Public Relations; Conclusion; References; Chapter 2 Strategy; Defining the Concepts: What Is Strategy?; How and Why Is Strategy of Concern to Public Relations?; Ways to Think about Strategy; Developing and Writing Strategies

Example: Strategic Plans of the North and South of the Aburrá Valley in Medellín, ColombiaHow, When, and Why Is Theory Applied to Strategy?; Examples of Theory Used with Strategy; The NO Strategy; The Green Tunnel Strategy; The Rural Strategy of Carmen de Viboral; Major Topics/Questions Needing to Be Addressed by Public Relations Theorists Working in Strategy; Suggested Case to Explore to Demonstrate Theory at Work with Strategy; Discussion Questions; Suggested Readings; References; Chapter 3 Crisis Communication, Risk Communication, and Issues Management

Defining the Concepts: What Are Crisis Communication, Risk Communica…