This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
"This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thor…
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
by Berenguer-Contrí, Gloria, Gómez-Suárez, Mónica, Turner, Jason J., Martinelli, Elisa, Castellini, Paolo, Candelo, Elena, Maggioni, Isabella, Vasquez, Arturo Z., Sahagun, Miguel A., Vergura, Donata Tania, Dutu, Amalia, Renko, Sanda, Stulec, Ivana, Petljak, Kristina, Bonfanti, Angelo, Canestrino, Rossella, Vigolo, Vania, Melia, Monia, Caridà, Angela, Yagüe, María Jesús, Schmitz, Anne, García-Gumiel, Cristina, Borusiak, Barbara, Corstorphine, Toni, Wolf, Kathleen L., de Luca, Patrizia, Pegan, Giovanna, Vianelli, Donata, Barile, Sergio, Saviano, Marialuisa, Ruiz-Molina, Maria-Eugenia, Gil-Saura, Irene, Adam, Roxana, Castaldo, Sandro, Grosso, Monica, Bigi, Alessandro, Bonera, Michelle, Corvi, Elisabetta, Sebastiani, Roberta, Montagnini, Francesca, Palmeira, Mirian, Casalegno, Cecilia, Civera, Chiara, Risso, Mario, Tavino, Susanna
fromAdvances in marketing, customer relationship management, an…
"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth mechandiser knowledge as well as the methods behind positive retailer-consumer relationships" -- provided by publisher.