Handbook of research on retailing techniques for optimal consumer engagement
by Berenguer-Contrí, Gloria, Gómez-Suárez, Mónica, Turner, Jason J., Martinelli, Elisa, Castellini, Paolo, Candelo, Elena, Maggioni, Isabella, Vasquez, Arturo Z., Sahagun, Miguel A., Vergura, Donata Tania, Dutu, Amalia, Renko, Sanda, Stulec, Ivana, Petljak, Kristina, Bonfanti, Angelo, Canestrino, Rossella, Vigolo, Vania, Melia, Monia, Caridà, Angela, Yagüe, María Jesús, Schmitz, Anne, García-Gumiel, Cristina, Borusiak, Barbara, Corstorphine, Toni, Wolf, Kathleen L., de Luca, Patrizia, Pegan, Giovanna, Vianelli, Donata, Barile, Sergio, Saviano, Marialuisa, Ruiz-Molina, Maria-Eugenia, Gil-Saura, Irene, Adam, Roxana, Castaldo, Sandro, Grosso, Monica, Bigi, Alessandro, Bonera, Michelle, Corvi, Elisabetta, Sebastiani, Roberta, Montagnini, Francesca, Palmeira, Mirian, Casalegno, Cecilia, Civera, Chiara, Risso, Mario, Tavino, Susanna
fromAdvances in marketing, customer relationship management, an…
"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth mechandiser knowledge as well as the methods behind positive retailer-consumer relationships" -- provided by publisher.