Super-sticky WeChat and Chinese society
by Chen, Yujie, Mao, Zhifei, Qiu, Jack Linchuan
fromEmerald points
Super-sticky wechat and chinese society
by Chen, Yujie, Mao, Zhifei, Linchuan Qiu, Jack
App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, sh…
Super-sticky wechat and Chinese society
by Chen, Yujie, Mao, Zhifei, Qiu, Jack Linchuan
fromEmerald points
App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, sh…
Super-sticky WeChat and Chinese society
by Chen, Yujie, Mao, Zhifei, Qiu, Jack Linchuan
fromEmerald points
"App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, s…
Super-sticky WeChat and Chinese society
by Chen, Yujie, Mao, Zhifei, Qiu, Jack Linchuan
fromEmerald points
This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo…