Color forecasting for fashion
by Scully, Kate, Cobb, Debra Johnston
fromPortfolio skills
How do colours arrive on the catwalk or the sales floor and why do different companies choose similar colours each season? In this book, the authors look at how the industry has developed and how it works. They look at the skills a colour forecaster employs to draw a colour pale…
Color forecasting for fashion
by Scully, Kate, Cobb, Debra Johnston
fromPortfolio skills
Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choo…