Ready-to-Wear and Fiber Manufacturers' Influence on ColorThe Fashion Press Enter Forecasting; Runways and the Dissemination of Color; Trend Services and the Textile Trade Shows; Color Forecasting Today ; Major Apparel Textile Trade Shows; The Development of Color Forecasting; Ch…
by Scully, Kate, Cobb, Debra Johnston
fromPortfolio skills
How do colours arrive on the catwalk or the sales floor and why do different companies choose similar colours each season? In this book, the authors look at how the industry has developed and how it works. They look at the skills a colour forecaster employs to draw a colour pale…
by Scully, Kate, Cobb, Debra Johnston
fromPortfolio skills
Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choo…