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Intro -- Copyright -- Contents -- Preface -- Introduction -- Chapter 1: Setting a Strategic Course to Maximize Customer Value -- Chapter 2: Customer Acquisition and Growing Your Best Customer Base -- Chapter 3: Using Customer Centricity to Tune Retention and Development Tactics …
How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth--and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Ce…