Many companies claim to be customer-centric but focus on the wrong priorities, according to thought leaders Peter Fader and Sarah E. Toms. Building on Fader's 2012 Customer Centricity: Focus on the Right Customers for Strategic Advantage, the authors share tactical approaches to…
Intro -- Copyright -- Contents -- Preface -- Introduction -- Chapter 1: Setting a Strategic Course to Maximize Customer Value -- Chapter 2: Customer Acquisition and Growing Your Best Customer Base -- Chapter 3: Using Customer Centricity to Tune Retention and Development Tactics …