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El comercio electrónico ha evolucionado en China, lo que ha dado lugar a un mercado minorista emergente. Los autores, Winter Nie, Mark J. Greeven, Yunfei Feng y James Wang, afirman que las empresas chinas han respondido a retos, como el del COVID-19, con innovación y centrándose…
E-commerce has evolved in China, giving birth to an emergent new retail market. Lessons abound in the complex and entrepreneurial ways that Chinese companies responded to challenges, such as COVID-19, with innovation and customer centricity, say writers Winter Nie, Mark J. Greev…
China's new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail, and a clea…